I have naturally blonde hair, but put ash blonde/ silver balayage highlights in my hair. Those start to get brassy after a few weeks so I was looking for a good silver shampoo to keep the brassiness at bay. I read on a blog that this silver shampoo is great, because of it's dark pigmentation.The shampoo has really dark purple pigments indeed. This helps tremendously with the brassiness, and does a great job at taking the brassiness out, and then it keeps my highlights ashy/ silver. Besides that, the shampoo smells really great! It has this beautiful flowery smell that doesn't smell intense after your hair is washed. It also has some silver pigments in it, which kept my highlights shiny and fresh looking.At the beginning I used the shampoo each time I washed my hair to get rid of the brassiness. Ever since it's enough to use it once weekly or every 2-3 hair washes. It foams pretty well, so a little goes a long way. For the price this is definitely a great product and it lasts a while. I definitely recommend it!This product has kept the blonde from looking brassy. I use it along with the conditioner. One of the best purple shampoo and conditioners I have used.Works well and has a pleasant smell. My hair tends to get brassie. This shampoo works well.Keeps my hair bright and stops it from yellowinglove it makes my hair feel great and I don't habe to wash it as often like normal shampoo does. Will continue to buy this product and recommend go friends.I recently purchased this purple shampoo and let me tell you it's great my hair gets very brassy if I dont use purple shampoo. My hair is not brassy and my hair looks like a just came out of the salon. I would have rated it a 5 but when my packaging arrived there was shampoo everywhere in the packaging /:Never tried their products before and I was skeptical but decided to go ahead and try out this shampoo. Love how it makes my hair feel. Some shampoos can leave your hair feeling dry and brittle specially if it's colored hair. This one made my hair feel soft and moist even before I used conditioner. My new fav shampooI will never buy another toner ever! This is the best it is strong and easy to use. I highlight my hair and if I leave it in to long it will turn it grey! Takes all the brass out leave white or grey depending on time and tastesMe encanta el shampoo, ya lo había utilizado y está a un excelente precio