One of the only female-owned professional hair care brands in the world. She envisioned a line that was for everyone and delivered full, salon-quality results in just one bottle. Today it's a 10 boasts cult-favorite products, that help women and men across the globe look and feel their best. Potion 10 Miracle Repair Shampoo 10 oz. Our shampoo infuses heavy-duty softness and strength and then rinses away gently so hair is left in perfect balance. Gently cleanses & detanglesColor safe formulaSuitable for all hair typesProtects from styling damageRepairs endsEveryday usePrevents moisture lossEnhances body and shineRich explosive latherNutrient enriched For Everyday Use For Everyday Use For Everyday Use For Everyday Use Add to Cart Add to Cart Add to Cart Add to Cart Customer Reviews 4.4 out of 5 stars 1,107 4.7 out of 5 stars 5,730 4.7 out of 5 stars 1,857 4.5 out of 5 stars 640 Price $17.20$17.20 $18.66$18.66 $16.98$16.98 $25.99$25.99 Sulfate Free Formula ✓ ✓ ✓ ✓ Adds Shine ✓ ✓ ✓ ✓ UV, Environmental & Thermal Protectant ✓ ✓ ✓ ✓ Improve Elasticity & Reduces Breakage ✓ ✓ ✓ ✓ Preserves Hair Color, Improves Vibrancy ✓ ✓ ✓ ✓ Hydrates, Restores & Seals In Moisture Balance For Cuticle Strengthening ✓ no data no data ✓ Keratin Protein Enriched no data ✓ no data no data Sodium Chloride/Paraben Free no data ✓ no data no data What Makes Us Different: Essential cleansing for everyday use, this shampoo delivers softer more manageable hair with each & every use. KERATIN the building block protein that makes up all hair, This Ishampoo builds stronger hair to guard against brittleness. Ideal for hair that has had Keratin and/or straightening treatments. SILK sets the standards. We've infused Silk Proteins to make hair smooth as glass. Excellent as a therapeutic shampoo, but light enough for everyday use. Does your hair need a little more help? Whether years of color treatments or environmental damage, this MAGIC ELIXIR gives hair a new start. Designed to begin working instantly, and improves hair with each use. IT'S A 10 TIP/Directions: Work shampoo into a lather, focusing on roots and scalp. Rinse with warm water. Follow with any It's a 10 Miracle Daily Conditioner or Hair Mask treatment. Gently work shampoo into hair from scalp to ends. Massage to build lather. Rinse thoroughly and repeat if desired. Follow with any It's a 10 Miracle Daily Conditioner or Hair Mask treatment. Gently work shampoo into hair from scalp to ends. Massage to build lather. Rinse thoroughly and repeat if desired. Follow with any It's a 10 Miracle Daily Conditioner or Hair Mask treatment. Apply to wet hair moving from root to tip. Its rich lather will coat the entire scalp and length of hair. Then rinse thoroughly with warm water. This color-safe formula is fine for everyday use and all hair types. Leaping Bunny We believe there is no rational moral justification for using animals in experiments. We know there are better methods of research. Plus, alternatives to animal tests are often cheaper, quicker and more effective.