My friend used to work at the factory for this place when I was in San Diego and used this stuff for years. After going through a bunch of crap shampoo I was glad to see it on amazon and immediately ordered it. I remember her getting excited because they would put together packages for Justin Bieber and other celebrities to use, I always found that funny.Keeps your hair feeling and smelling nice and you don't need a lot of it. Definitely a premium shampoo.The pump is a nice feature too!