We don't have issues with ticks or fleas here in SW Arizona, but I took my dog Bella with me to Oregon for a short stay and it seems she picked up something while we were there. A week or so after our return she was scratching constantly.I got her a flea/tick collar and then started using this product. I was very pleasantly surprised at the smell and the longevity of cleanliness this gave to Bella. Before the second application two weeks apart, her itching stopped but I continued using this product because it smells so nice and lasts so long.I couldn't figure out why one of our dogs was not sleeping in her bed and preferred my closet. I picked up the bed to vacuum underneath. Oh My Gosh! The carpet was crawling with ants. The bed was crawling with ants. Her belly was red and irritated. I shaved her tummy so I could clean and put betadine on it. I used this shampoo and noticed she would come back in from crawling under the bushes and see a dead ant tangled in her fur.I use a washcloth on my poodle. It clean great and bubbles up fast. My poodle loves it when she is covered in bubbles. She stand very still as the bubbles goes down the drain. No fleas and there's really no hard smell.I really liked this I’ve tried many things on my cats and this works great will be doing every week or so to make sure I don’t over use but fleas came off quickly and died quicklyI have 2 dogs with sensitive skin and can use this on both. Got rid of the fleas and kept them away.Great product, works great. I've used before, my only complaint is. The price, just went up?Seems to work very well on the second week after bath haven’t seen a flea and she smells just washedIt’s a good quick fix. But you have to let it sit on your dog for at least 5 minutes.