My vet recently recommended this shampoo for my golden doodle. She has allergies to nearly everything and the vet thought this was a better choice than the Tropiclean that my groomer uses. I decided to give it a try at home and wow was I impressed. I’ve never been excited about a dog shampoo before, but this one made my dog’s fur so soft. The scent was very mild, and it rinsed out easily. Aside from all of that, she seemed less itchy. I also used it on my senior collie mix and her fur also turned out very soft and fluffy. Hands down the best dog shampoo I’ve ever tried.