Bought this based on the raving reviews.But instead of using it on a dog or cat i am using it on my horse.Makes his fur and tail super soft. Lathers nicely and rinses off easily. Smell is strong inside the container but once on him it just smells fresh and nice.It even cleans off some caked on dirt that I normally have to scrub - this shampoo takes it off on its own. No scrubbing needed.Love it and highly recommend it!Product smells good and lasts for more than 5 daysWe bought the 20oz bottle previously and love it so we got the gallon size this time. Our bernedoodles coat is so soft after using this and following up with TropiClean conditioner. Smells like coconut but not too strong. She has had no allergies to it also.Like others have said, Amazon doesn't know how to ship liquids. The bottle leaked and had the box coated in the corner. It should be in a sealed plastic bag, shipped upright and with packing around it. The product is great, Amazon shipping not so muchBtw Love the less plastic packaging that is offered. This is a luxurious gentle shampoo that lathers and cleans well. Plus the conditioning component seems to leave my dogs hair much softer for longer than other products I have used. Smells great too.This shampoo did a great job bathing my 2 dogs. They smelled good and their coats were shiny and soft. Lathers well. I have a Small Munsterlander and an English setter. Boy do they get dirty! American Made sealed the deal.We have 3 dogs, this stuff is great, works well and smells delicious! We put some in a spray bottle and diluted it so it's now manageable to handle, its travel size, and its easier to get every nook and cranny of your pet soapy. ?My dog smells and looks great.I have been using this shampoo for over 12/13 yrs and won't use anything else!I first discovered it through my local pet shop but once he closed down I was unable to find this Anywhere except online thorough the States!!So you can imagine my surprise & delight that I've found it on Amazon UK ?It leaves my fur babies smelling & feeling gorgeous & soft (and I mean Soft)The smell is absolutely gorgeous!It's all natural too & so hopefully much kinder on their skinI find for best results:Shampoo & leave on for a few minutes & rinse & repeatThis shampoo is perfect for my white dog.It has a lovely scent and really leaves her coat super white after using this.Since using this, we have noticed our pup does not have any brown tear marks that white breeds suffer from. (Also helps to keep the fur around the eyes short).Perfect, we never use any other shampoo for our dog.We have a white siberian husky.This shampoo surprised me this is the softest her coat has ever been, cleans coat so well, her thighs were always darkish and hard to clean with previous shampoo, she shined bright white.I used to buy conditioner with previous shampoo but this shampoo is so good will not be buying conditioner and great value.Love the smell of this shampoo.use in our grooming salon regularly and the scent lasts. Gets rid of fleas and has a good lather .As a groomer I’ve used many different shampoos! This smells amazing, isn’t as harsh on your hands as other brands and really cleans the coat. I’ve ordered another!