Help keep your dog's sensitive skin healthy with GNC Ultra Medicated Hypoallergenic Shampoo for Dogs. This cleansing hypoallergenic dog shampoo formula is specially medicated with ingredients that are gentle enough for your pet pal's sensitive skin in a soothing wash. This gentle and fragrance-free formula uses pramoxine hydrochloride to help soothe and soften irritation caused by allergies and environmental stimulants. Plus, coconut oil naturally soothes irritated skin, moisturizes, and leaves your dog’s skin feeling better and their coat looking silkier. This hypoallergenic medicated dog shampoo formula helps relieve discomfort associated with irritating skin allergies to keep your pet feeling their best. GNC Ultra Medicated Hypo-Allergenic Shampoo for dogs with sensitive skin is pH balanced for your dog’s special skin needs and to protect the moisture barrier. For dogs with sensitive skin or allergies, this shampoo is free from any added dyes or fragrances that can cause irritation and skin reactions. If your pooch is insufferably itchy from allergies, irritation, or chronic conditions, offer relief with GNC Ultra Medicated Hypo-Allergenic Shampoo for dogs. Directions for use: Using warm water, wet coat thoroughly. Apply shampoo from base of neck to the tail, paying special attention to avoid eyes. Gently massage deep into coat and skin. Allow shampoo to remain on pet for up to 5 minutes for maximum benefit. Rinse thoroughly. Warnings: Keep out of reach of children and pets. Do not use more frequently than once a week. Do not use on broken or inflamed skin.